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Two creative visions meet to bring a message from the past into the present.

Aldo Biasi, the mastermind behind famous and successful advertising campaigns, has chosen to reread one of his iconic messages from over 20 years ago with a new and contemporary look, giving it an even stronger and more valuable meaning.

At his side, Pierpaolo Perretta, aka Mr. Savethewall, brings his art to the heart of communication, creating a visual dialogue capable of amplifying words and giving them a recognizable and pop form.

From this union comes COLOURED IS BETTER, the project in which communication and art come together, creating a vision that celebrates the beauty of transformation and diversity.

The evolution of communication is about to be completed.

Get ready to discover it!

 

 

Mr. Savethewall

Mr. Savethewall, aka Pierpaolo Perretta, is an Italian artist who transforms street art into an ethical and thoughtful art. With a sustainable approach, he creates works on removable materials, avoiding defacing public walls. His ironic and provocative creations reinterpret pop icons and images to intelligently critique contemporary society. Among his best-known symbols, the frog-man represents the hypocrisy of social masks.

 

 

Aldo Biasi

Aldo Biasi is a creative visionary who has marked the history of Italian advertising. From his experience in iconic agencies such as Armando Testa, McCann Erickson and Leo Burnett, to founding Sanna&Biasi and Aldo Biasi Comunicazione, he has revolutionized the language of advertising with innovative and award-winning campaigns. With two Gold, three Silver and three Bronze Lions at the Cannes Film Festival, his talents have redefined the concept of strategic creativity. A former president of the Italian Art Directors Club, he continues to make his mark on the communications landscape with ideas that excite and transform.

 

 

Coloured is Better is a project promoted by IDNTT - AI-Tech Content Factory active in omnichannel content production - in collaboration with Deodato Arte. The project expresses the Group's willingness and ability to bring its creativity to the consumer market as well.

 

 

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