Mr. Savethewall x Zafferano

Mr. Savethewall x Zafferano: The Partnership

The partnership stems from a shared intuition: to transform the famous Poldina lamp into a canvas for art, a contemporary icon that represents the perfect fusion of functionality and creativity. With its “pop” yet versatile design, the Poldina lamp is the ideal palette for Mr. Savethewall.

The idea of transforming an everyday object, synonymous with Italian excellence, into a work of art was a natural one. The encounter between street art and design immediately generated a great feeling, culminating in a unique project. The collaboration, which started from this intuition, led to the creation of pieces that fully express the values shared by Zafferano and Deodato Arte: conviviality, popularity and excellence.

A 299-piece limited edition of Poldina, personalized with exclusive artwork: the partnership between Zafferano and well-known Italian post street artist Pierpaolo Perretta, aka Mr. Savethewall, is a combination of creativity and design that celebrates art and Italian-ness.

The iconic image of the “passionate vandal”, a central character in the “Is This Love?” cycle, depicted with a balaclava and a slingshot loaded with a bright red heart, is featured on the top of Zafferano's cordless lamp. This powerful contrast expresses a message of rebellion and love, framed by colorful graffiti reflecting the artist's irony and provocation. In addition, the base of the lamp bears Mr. Savethewall's signature and a stylized heart, adding a very personal touch.

The artist

Mr. Savethewall, one of the most highly regarded post-street artists on the contemporary scene, is known for his unique approach to urban art and his commitment to urban decency, representing a new way of conceiving artistic engagement. Of this partnership, he tells:

“Collaborating with Zafferano to customize the iconic Poldina lamps was an inspiring journey, where urban art and refined design met in a contemporary dialogue. These precious limited edition lamps illuminate spaces by creating connection, conveying a sense of warmth and welcome by stimulating conviviality. Just as my passion-driven vandal throws his heart over the hurdle with his slingshot, so Italian design, steeped in tradition and beauty, pushes boundaries, bringing excellence to the world in perfect Pop style.”

“The idea of transforming the Poldina into a work of art immediately excited us because it perfectly embodies the mission of our gallery: to welcome art as part of everyday life, without losing sight of the innovation that increasingly correlates physical and digital"-explains Deodato Salafia, CEO of Deodato.Gallery

Alessandro Falsetti, CEO of Saffron, adds:

“We are excited about this unprecedented collaboration. Poldina has now become an icon of Italian design and as such is a perfect product for so many different customizations. This further partnership allows Zafferano to push into the territory of a particular artistic production, celebrating one of Zafferano's value pillars: the “pop-ness,” understood as the colorful, joyful, young and democratic quality of its products.”

Where to buy the iconic Poldinas signed Mr. Savethewall

Mr. Savethewall's Poldinas will be available for purchase at Zafferano stores in Treviso, Milan, Manhattan and Sao Paulo, Brazil; at Deodato Arte galleries in Milan, Courmayeur, Rome, Padua, Pietrasanta and St.Moritz; and on their respective e-commerce sites.

By purchasing the new Poldina, customers will also receive an NFT to redeem on Deodato Arte's site of NFT and Phygital works.

The collaboration between Mr. Savethewall and Zafferano marks a new chapter in the design and art scene, demonstrating how the meeting of different but complementary visions can give rise to unique creations capable of enriching everyday life with a touch of irony, beauty and style.