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Deodato Arte is pleased to announce the collaboration of Mr. Savethewall x Rum Diplomatico. During the Affordable Art Fair in Milan 2019 one of the Deodato Arte gallery's leading artist, Mr. Savethewall, won the challenge launched by the Caribbean company Rum Diplomático to reinterpret the Brand in a contemporary key according to the artist's language.
The limited edition of Rum Diplomatico Reserva Exclusiva, is a laxury capsule collection that focuses on enhancing the creativity of emerging talents and to promote contemporary art through concrete support for new talents. During the event, the artists were asked to work on a reinterpretation of the brand's iconography in a live performance.
The final result was a capsule collection in 3 colours to dress the limited edition Rum Diplomático canister. In all, 1680 pieces were made for each colour. Each canister contains a numbered silkscreen print hand-signed by the artist.
In this unique project, the creativity of the artist and the needs of the company come together in a capsule collection not to be missed.
Mr. Savethewall and the Post Street Art
Pierpaolo Perretta, known as Mr. Savethewall, is one of the leading artists at the Deodato Arte gallery. Originally from Como, he didn't start his activity until 2013, when he decided to quit his secure and well-paid job to devote himself exclusively to street-art.
He immediately distinguished himself as a different artist from his predecessors by declaring himself against the defacement of walls, so much so that his artistic name is Mr. Save the Wall. The artist decided not to paint his murals directly on the walls, but to use easily removable adhesive tape and recyclable, low-impact materials such as cardboard.
His desire to protect urban decorum is conveyed in his art, which he himself defines as "Post Street Art". Mr. Savethewall wants to communicate with the public through the use of images that may seem simple at first glance, but which in the end carry a complex and profound message.
Diplomático Rum: passion and experience
The Diplomático distillery is located in the foothills of the Andes Mountains in Venezuela. The entirely family-owned and independent brand controls the entire production chain, from field to bottle. The company's identity is based on an unwavering commitment to quality thanks to the passion and dedication that is put into creating an excellent rum by the team.
"We place great value on quality and authenticity to produce the best rums, we care for our employees and the local community and protect the environment with our sustainable production practices."
Symbol of the brand is Don Juancho, a local nobleman who studied the different ingredients and methods of creating different flavours of rum and other traditional drinks.
Today, Diplomático rums bear the portrait of Don Juancho and the company is driven by the passion and traditional values that have always been a distinctive trademark.
