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Known for his colourful light sculptures, Marco Lodola has collaborated many times during his career with brands from the world of fashion and design, including Vivienne Westwood, Giuliano Fujiwara and Enrico Coveri.
He has installed his works in unique sets (X Factor, Sanremo Festival, Bocelli's Theatre of Silence), collaborated with musical groups and designed album covers (Timoria, Max Pezzali and 883, Ron, Gianluca Grignani) and has participated in art events and exhibited his works in museums all over the world.
This time the exclusive collaboration is with Dior, the French haute couture brand which, under the direction of Maria Grazia Chiuri, has chosen Marco Lodola to light up the windows of its 400 boutiques around the world. The protagonists are the unmistakable light sculptures that combine a Pop and neo-futurist aesthetic (Nuovo Futurismo is the movement to which Lodola belongs) with the suspended effect of light.
Site-specific installations for each city
Conceived as "site-specific" interventions, Lodola's LED/neon installations are connected with the city and reflect its features and peculiarities: double-decker buses in London, Pop Art in New York, the Parthenon in Athens and many others.
"We have made sure that the boutique and its setting blend perfectly with the personality of the city, while preserving the Pop style of the installation. All the installations are different and, in each city, we have reinterpreted the cultural atmosphere of the place, with the LED lights that are key elements in all my works" - Marco Lodola
From New York to Shanghai
The installation on the façade of the Saks luxury department store on Fifth Avenue, New York, is one of the most spectacular, but other cities featured in Lodola's lights are Toronto, Forte dei Marmi, Rome, Shanghai and Seoul.
"The starting point was light. I used the technique of overhead projectors - what Filippo Tommaso Marinetti called "luminous warnings" - for the Dior boutique in Saks Fifth Avenue, one of the most important and famous department stores in the world" - Marco Lodola
