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The "lounge by the sea" in Porto Cervo is back to light up the promenade of the Porto Vecchio harbour and is ready to celebrate the 60th anniversary of the birth of the Costa Smeralda Consortium. From 26 June to 5 September, it will be possible to spend evenings in the company of some of the most exclusive brands inside the Waterfront, the Costa Smeralda's most awaited pop-up shopping centre.
For 60 years, Waterfront Costa Smeralda has been a synonym for excellence and absolute style, where every space is designed to amaze and entertain. Italian artist Marco Lodola decided to pay homage to the location by dedicating an exclusive artwork entitled Venus. Inspired by the famous Venus by Botticelli, it was designed in the artist's iconic style and will illuminate the Waterfront during the summer evenings.
Several events will accompany the summer evenings at the Waterfront, such as the presentation of the book Costa Smeralda published by the New York publishing house Assouline, as well as shows and meetings with leading cultural personalities who will entertain the Waterfront audience.
"A special edition of the Waterfront, in a very special year that sees Costa Smeralda celebrating its first sixty years and which will undoubtedly succeed in making the new season in Costa Smeralda even more unique and memorable thanks to a wide range of exclusive lounging offers, the presence of luxury brands within the PODs, great art and this year's absolute novelty, the signature Costa Smeralda boutique designed to celebrate its birthday". - Mario Ferraro, CEO of Smeralda Holding
Waterfront: the pop-up shopping centre of the Costa Smeralda
Located in the area close to the yacht mooring, Waterfront Costa Smeralda is a place open to the public and full of pavilions of international premium brands in which you can enjoy unique experiences.
The Waterfront is a temple of luxury in the glamorous heart of Porto Cervo, an enchanting lounge designed by architect Gio Pagani on behalf of Smeralda Holding that will enrich Porto Cervo's evenings and tourist offer.
The structure encloses nine PODs interspersed with exhibition squares that will host international brands such as Riva, Ferretti Group, Land Rover, Sanlorenzo, Technogym, Ares Modena, Arzachena Turismoand Deodato Arte.
Deodato Arte, the summer gallery at the Waterfront Costa Smeralda
Once again this summer, the Galleria Deodato Arte will exhibit the works of the most important artists of the international scene at the Waterfront. For more information on opening hours and how to get there click here.
Ready to amaze once again, the gallery will bring original Pop and Street Art artworks to the Costa Smeralda, offering the public the artworks of the most famous international artists such as Mr. Brainwash, Romero Britto, Takashi Murakami, Banksy, Mr. Savethewall, Jeff Koons, Andy Warhol and TvBoy.
The temple of luxury is now also in the Metaverse
Waterfron Costa Smeralda has entered the Metaverse this year.
The virtual version has landed on the LIEU.city platform and is ready to immerse visitors inside its virtual PODs. Among art, engines and luxury boats, brands such as Riva, Ares Modena and Land Rover will be inside the Metaverse. There will also be the Galleria Deodato Arte with the artworks of great Pop and Street artists such as Banksy, Andy Warhol, Arnaud Nazare-Aga and Mr. Brainwash.
