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That art and fashion have always been linked is common knowledge, but what happens when the design of the world's most famous Pop artist is linked to one of the most popular brands among young people?
Designer Tommy Hilfiger has announced for 11 September 2022 an experience inspired by Andy Warhol's Factory that will bring it back to the present day with a show celebrating the designer's return to the New York Fashion Week catwalks.
It is a "see now-buy now" show at the Skyline drive-in in Brooklyn that will also be live-streamed on Tommy play on Roblox. Unique to the show is the ability to enjoy the event and the new collections presented for the occasion simultaneously in the metaverse and at the physical event.
"Andy's fascination with pop culture has always captured the heart and spirit of American society. His ability to connect with what was relevant has never ceased to inspire me. New York is where Warhol brought together fashion, art, music and entertainment when I started in the industry" - Tommy Hilfiger
At the heart of the project is the collision of cultures through which the designer has decided to bring the future into dialogue with the past, the classic and the modern, both thanks to the innovation of the project, which is rooted in and inspired by Andy Warhol's 1960s and thanks to the presence of faces such as supermodel Kate Moss and her daughter Lila Moss.
In addition to the presence of big names in fashion, also important is the presence of the contemporary street artist Mr. Brainwash, who will participate in the project paying homage to the artistic origins of Andy Warhol.
Inspiration from Andy Warhol: The Factory
Fifth floor of 231 East 47th Street in Midtown Manhattan was the address of Pop Artist Andy Warhol's iconic Factory. A key location in 1960s New York, but also in the following two decades, the Factory was an important meeting point for artists, singers and writers.
It was here that the artists who contributed to the American cultural revolution of the period gathered, including fashion designer and stylist Tommy Hilfiger who frequented the studio and the American artist between the 1970s and 1980s.
"It wasn't called the Factory for no reason. This was where the assembly line for silkscreens took place; and while one person was producing a silkscreen, someone else might be shooting an audition. Every day something new was being made" - John Cale
Velvet underground, Jim Morrison, Mick Jagger, Bob Dylan, David Bowie, Jean-Michel Basquiat are just some of the names that frequented the studio.
It is in this vein that the designer has decided to create the Tommy Factory, paying homage to Andy Warhol's iconic New York studio with an event that will feature pop culture-inspired installations in a phygital space - that is, "physical plus digital", the physical universe plus the digital one - and will feature several models and guests.
"Tommy Factory is not a physical space, but a state of mind" - Tommy Hilfiger
